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The Great AI Migration That No Startup Can Ignore
A massive repositioning of AI startups is underway. The early movers are coming out on top and the laggards are already beginning to dissolve.
Aug 14
•
Andrew Garberson
11
1
It's Not Too Late to Narrow Your Startup Positioning
Narrowing your focus may be the fastest way to accelerate your growth so here’s a post-launch recovery playbook for launches that stall.
Aug 7
•
Andrew Garberson
6
1
July 2026
$10B Alternative Positioning Playbook: Supabase vs. Firebase
Updated analysis on how Supabase competed with a billion-dollar incumbent without the budget, and why they finally dropped the comparison.
Jul 31
•
Andrew Garberson
6
1
Gartner's Top Disruptors of 2026 Show Who Your Real Competitors Are
Putting Gartner's emerging categories through the Four Waters Audit to reveal 6 patterns for founders and operators this year.
Jul 24
•
Andrew Garberson
12
8
1
Why New Category Names Don't Stick
Five patterns from auditing 96 companies across 13 categories, and the few that successfully broke the rules.
Jul 17
•
Andrew Garberson
3
Your Outbound Isn't Broken. You're Watching the Wrong Signals.
When buyers don't know they have a problem yet, the real signal is quiet: a click, then a question, then your own words coming back to you. Three…
Jul 10
•
Andrew Garberson
7
2
3
How Startups Close the Gap of Being Too Early to Market
Being early isn't a verdict. Four ways to survive the wait between a real market and a ready one without going broke being right.
Jul 3
•
Andrew Garberson
13
2
1
June 2026
Half of Category Pioneers Fail: Are You Early or Wrong?
Part 1 of 2 on determining if you are too early to market and how to unblock demand to stay alive long enough to win.
Jun 26
•
Andrew Garberson
11
4
2
Two Moves to Turn a Waitlist Into Demand like Robinhood and Superhuman
Stop conflating vanity signups with actual product demand. Use the "Waitlist Matrix" to transform your next launch from a passive list into a…
Jun 19
•
Andrew Garberson
10
2
3
Shaper Content vs. Chaser Content: The Half of Content Marketing AI Can't Eat
Stop fighting AI for search traffic you’ll eventually have to pay for. Master the art of "Shaper Content" to define your category and own the answers AI…
Jun 12
•
Andrew Garberson
10
4
When to Create a New Category: Lessons from 4,500 Startups
Stop chasing a new category until you test the old one. Use this 3-part framework to predict whether your breakaway play will hit or miss.
Jun 5
•
Andrew Garberson
12
6
1
May 2026
Don't Create a New Category Yet. Revive an Existing One Like Greenhouse.
Greenhouse and others tested new language before retreating to established categories. Here's how to test if a category is salvageable or if you should…
May 29
•
Andrew Garberson
6
1
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