How Much Polish Does Your Next Launch Need?

Figma pulled an AI feature a week after launching it. Data from 161 startups shows why your second launch needs more polish than your first.

Oct 2 • Andrew Garberson

4

1

September 2026

388 Startup Press Releases Show How to Lead a Category

An audit of 388 funding and launch announcements from 133 companies across 20 categories reveals lessons for any startup in an emerging category.

Sep 25 • Andrew Garberson

3

AI Isn't a Reason to Buy Anymore. Here's What Top Startups Sell Instead.

Cursor, Lindy, Fabric and other startups stopped leading with “AI” this year. Five lessons for any founder whose buyers also demand more than “AI” from…

Sep 18 • Andrew Garberson

6

1

AEO Is Different In New Categories

Two AEO founders on what changes in emerging categories and where startups should begin with AI search.

Sep 11 • Andrew Garberson

8

3

1

Ultimate Guide to Price Testing in a New Category

There's no incumbent price to copy in an emerging category. Here's the 8-step willingness-to-pay method from the person who wrote the book on B2B…

Sep 4 • Andrew Garberson

12

3

4

August 2026

A Single ICP Can Unlock 265M Users If You Pick Right

Founders are encouraged to pick the biggest market they can, but Canva did the opposite. 202 companies in the category database help to show why they…

Aug 28 • Andrew Garberson

9

1

Startups Price Too Low or Sell the Wrong Unit. Here’s How to Fix It.

For founding teams setting a price for the first time, data shows the number isn't usually the biggest issue. Here’s your path through the decision.

Aug 21 • Andrew Garberson

11

6

3

The Great AI Migration That No Startup Can Ignore

A massive repositioning of AI startups is underway. The early movers are coming out on top and the laggards are already beginning to dissolve.

Aug 14 • Andrew Garberson

12

1

It's Not Too Late to Narrow Your Startup Positioning

Narrowing your focus may be the fastest way to accelerate your growth so here’s a post-launch recovery playbook for launches that stall.

Aug 7 • Andrew Garberson

6

1

July 2026

$10B Alternative Positioning Playbook: Supabase vs. Firebase

Updated analysis on how Supabase competed with a billion-dollar incumbent without the budget, and why they finally dropped the comparison.

Jul 31 • Andrew Garberson

6

1

Gartner's Top Disruptors of 2026 Show Who Your Real Competitors Are

Putting Gartner's emerging categories through the Four Waters Audit to reveal 6 patterns for founders and operators this year.

Jul 24 • Andrew Garberson

12

8

1

Why New Category Names Don't Stick

Five patterns from auditing 96 companies across 13 categories, and the few that successfully broke the rules.

Jul 17 • Andrew Garberson

3