When buyers don't know they have a problem yet, the real signal is quiet: a click, then a question, then your own words coming back to you. Three outbound experts helped me turn it into a framework.
Thanks for including me here, Andrew. What stuck with me rereading this: recognition shows up as a click before it shows up as words. I see that constantly with founders who think a quiet inbox means the campaign failed, when the landing page data tells a different story entirely
Thanks for including me here, Andrew. What stuck with me rereading this: recognition shows up as a click before it shows up as words. I see that constantly with founders who think a quiet inbox means the campaign failed, when the landing page data tells a different story entirely
Thanks again for sharing all of your wisdom and experience here!