I'm someone who first became aware of and started using supabase a couple years ago, I think that wedge, as you outline it, definitely worked on me. I think the very virtue of being an alternative to firebase piqued my curiosity. I had used firebase enough that it became a known known whereas supabase's positioning made it a known unknown that piqued my curiosity. The clincher was also that supabase made it super easy to switch and the thought of not having to mess with firebase/google IAM was super appealing. Great writeup!
I like that you called out known unknown. Over the last couple years, competitive products can hit the market so quickly (with near feature parity) that I wonder if our fear of trying alternative solutions is also lower than before.
A CRM had me 100% locked in during the 2010s. Now I test drive a new one every 6 months, just to see what else is out there.
I'm someone who first became aware of and started using supabase a couple years ago, I think that wedge, as you outline it, definitely worked on me. I think the very virtue of being an alternative to firebase piqued my curiosity. I had used firebase enough that it became a known known whereas supabase's positioning made it a known unknown that piqued my curiosity. The clincher was also that supabase made it super easy to switch and the thought of not having to mess with firebase/google IAM was super appealing. Great writeup!
I like that you called out known unknown. Over the last couple years, competitive products can hit the market so quickly (with near feature parity) that I wonder if our fear of trying alternative solutions is also lower than before.
A CRM had me 100% locked in during the 2010s. Now I test drive a new one every 6 months, just to see what else is out there.
It's an exciting time for buyers and startups.