The naming of a problem or entire category is a theme that keeps coming up in your coverage. The AEO vs GEO vs LLM visibility is a solid example of a fight for naming rights underway. One that didn't stick or hasn't yet was a bunch of SEO's saying it's really SEO, just shifted a bit to search everywhere optimization. That had my vote, but I don't get to decide!
I agree we land on a name together as an industry, but what can a company do to drive adoption of their terms and become the de-facto thought leader on it? Like you've talked about, Gong popularizing revenue intelligence.
Yes! And this is true even for an existing category. When I was building Shezaar, I always kept track of any new competitor that popped up. Every time that happened I would panic a little too. But it took me too long to realise that what I was solving was not a hair on fire problem for my customers. So they were doing well with their existing patchwork of a system.
Insightful and I think that was a good lesson to learn when you did. Glorified vibe coding has cut the time to launch to only a fraction, so now copycats can pop up almost over night. It'll be especially easy to get distracted by every copycat du jour!
The naming of a problem or entire category is a theme that keeps coming up in your coverage. The AEO vs GEO vs LLM visibility is a solid example of a fight for naming rights underway. One that didn't stick or hasn't yet was a bunch of SEO's saying it's really SEO, just shifted a bit to search everywhere optimization. That had my vote, but I don't get to decide!
I agree we land on a name together as an industry, but what can a company do to drive adoption of their terms and become the de-facto thought leader on it? Like you've talked about, Gong popularizing revenue intelligence.
I have nothing riding on the name for AEO/GEO/etc but I am committed to making sure "wicked intelligence" doesn't stick 😉
Yes! And this is true even for an existing category. When I was building Shezaar, I always kept track of any new competitor that popped up. Every time that happened I would panic a little too. But it took me too long to realise that what I was solving was not a hair on fire problem for my customers. So they were doing well with their existing patchwork of a system.
Insightful and I think that was a good lesson to learn when you did. Glorified vibe coding has cut the time to launch to only a fraction, so now copycats can pop up almost over night. It'll be especially easy to get distracted by every copycat du jour!
This comment gave me an idea to write about the 4 forces that act as competitors to early-stage startups! So thank you for writing this article!
Link please!
Here https://oneplease.substack.com/p/you-are-focusing-on-the-wrong-competitors?r=3o96ba
Oh yes. It takes a lot of discipline to not get distracted by competitors and to focus on your goal.