Loved learning the nuances of how AEO applies to another use case versus the spray and pray broad advice. "Don't be cute" is perfect framing when describing your company. It's a fun challenge, at least for me, to say something different enough but recognizable too.
With a new category, AEO feels like something you have to keep working on instead of just making a strategy and leaving it. You need to keep checking what customers are asking, what is getting picked up, and what needs to change based on that. And when the language around a category keeps changing, how often do you think a new category should go back and check these signals?
Loved learning the nuances of how AEO applies to another use case versus the spray and pray broad advice. "Don't be cute" is perfect framing when describing your company. It's a fun challenge, at least for me, to say something different enough but recognizable too.
Good point on the balance between unique and "too cute" with a description!
With a new category, AEO feels like something you have to keep working on instead of just making a strategy and leaving it. You need to keep checking what customers are asking, what is getting picked up, and what needs to change based on that. And when the language around a category keeps changing, how often do you think a new category should go back and check these signals?